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Google wins ad keyword case against Louis Vuitton

 
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PostWysłany: 16    Temat postu: Google wins ad keyword case against Louis Vuitton

Google wins ad keyword case against Louis Vuitton
The European Union highest court has ruled that Google Inc. does not infringe company trademark rights when it sells advertising through its Google AdWords service.
The ruling, which came down early Tuesday, was in response to Moet Hennessy Louis Vuitton SA claim that Google shouldn be allowed to sell advertisements on search pages that result from a user inputting a company name into a query. LVMH claimed that Google, along with the advertiser, was liable for trademark infringement.
The European Court of Justice said that Google is merely a provider of advertisements, not a company infringing trademark rights. The court ruled that only advertisers are liable for infringing a trademark, and not the company providing a place for ads.
The main issue some companies have with Google AdWords platform is that competitors can advertise their own products whenever the respective company name is input into Google Search. LVMH argued that it alone should be able to control ads related to its brand.
For its part, Google said happy with the court ruling. It believes that giving users a choice is important in the Web advertising space.
"We believe that user interest is best served by maximizing the choice of keywords, ensuring relevant and informative advertising for a wide variety of different contexts," Google senior litigation counsel, Harjinder S. Obhi, said in a statement. "For instance, if a user is searching for information about a particular car, he or she will want more than just that car's website. They might be looking for different dealers that sell that car,[url=http://www.sport.fr/economie/airmax.html]chaussure air max[/url], second hand cars, reviews about the car or looking for information about other cars in the same category."
But Google didn necessarily escape unscathed. The court also ruled that if a trademark owner believes that its name is being used illegally, Google needs to remove the infringing ads from its service. If it doesn it could be held liable for trademark infringement.
For its part, LVMH said too was happy with the result.
"This longawaited decision will be welcomed by the business community as well as by consumers," the company said in a
From a revenue perspective, the ruling is a major victory for Google. If the court ruled against it, the company could have lost a significant revenue stream because of limits that would have been placed on advertisers.
But Google is not yet out of the woods. The ruling is the first in a long line of cases the company is facing around the world over the role that search keywords play in trademark rights.


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Shanghai City, jointly with the Municipal Commission of Commerce, the district actively implement measures, efforts to defuse the cabbage and other vegetables and seasonal varieties structural slow-moving problem.


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Shanghai City, jointly with the Municipal Commission of Commerce, the district actively implement measures, efforts to defuse the cabbage and other vegetables and seasonal varieties structural slow-moving problem.


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Shanghai City, jointly with the Municipal Commission of Commerce, the district actively implement measures, efforts to defuse the cabbage and other vegetables and seasonal varieties structural slow-moving problem.


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"I this several times to communicate with them, play more than two minutes phone, they do not have a formal apology." Mr Yang did not know manufacturers blacklist hat to wear long, but let the fear is beyond their own information security, as well as tariff will incur additional charges unreasonable.


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